CE-Asia® Hong Kong Limited officially announced a strategic partnership with KOEI TECMO GAMES CO., LTD. to present Wo Long: Fallen Dynasty, a highly anticipated action RPG game, to Chinese gamers. As the publishing and marketing representative for Greater China, CE-Asia® will provide support including marketing, localization, and gamers’ community building & management. CE-Asia® commits to deliver robust and thorough game information swiftly to Chinese audiences, along with the best localized service for gamers on Steam.
Wo Long: Fallen Dynasty is an original dark fantasy Three Kingdoms action RPG game made by Team NINJA, the developer of the Ninja Gaiden, Dead or Alive and Nioh franchises. Set in 184 AD, later Han Dynasty China, players will utilize Chinese martial arts to fight off warlords, demons inspired by the Three Kingdoms era and Chinese mythos. The game instantly became a sensation among Chinese speaking audiences after the announcement.
CE-Asia® and KOEI TECMO GAMES both have high expectations for this partnership.
KOEI TECMO GAMES Executive Officer Mr. Hidekiyo Kobayashi said, “CE-Asia® has been a reliable and trusted partner of KOEI TECMO GAMES for 7 years. With their extensive marketing experience, we expect Wo Long: Fallen Dynasty to become Chinese gamers’ new favorite.”
“I am glad to strengthen the cooperation between CE-Asia® and KOEI TECMO GAMES CO., LTD.,” said Mr. Wu Li, President of CE-Asia®. “With years of experience in the premium gaming market, CE-Asia® would like to build a bridge of communication between one of the best developers and the Chinese gamers. We will make Wo Long: Fallen Dynasty an authentic, culturally rewarding experience to Chinese gamers. Furthermore, we hope Wo Long can show the world that this video game, combining interactive art with Chinese culture, will give all gamers a culturally enriching and entertaining experience.”
Wo Long: Fallen Dynasty will launch on PlayStation®5／PlayStation®4／Xbox Series X|S／Xbox One／Xbox Game Pass／Steam®／Windows Store on March 3rd 2023.